I Do’s (and Don’ts)
For Choosing Your Formalwear Provider

1. Do Go With Him To Pick Out The Tuxedos.

You are getting married and there are so many things to plan and get done. Many brides feel they can save themselves time and send the groom to do the formalwear, after all, he didn’t go with you to pick out your gown, certainly he should be able to do this one thing on his own, Correct? Think Again! Never send a man to do something that requires a woman’s touch. You remember going to weddings where the men looked silly. Either the colors clashed or the styles were not coordinated. I can almost guarantee you in those cases the bride sent the groom out on his own, with a tiny little fabric swatch and a few instructions. She was hoping he would come back to delight her. Only she discovers on her wedding day, or too few days before, that the groom and the guys look like clowns. From my years of experience in the industry I know that some part time sales clerk in some mall shop is only going to offer whatever advice the groom wants to hear, even if it is not good advice. This way the clerk is happy to get the quick order and the groom is happy because somebody agreed with him and he got his one job done and over with.

2. Don't be rushed into giving a deposit to formalwear shops at Bridal Show.

It is never wise to buy before you have enough knowledge to know exactly what you are getting. An ethical business should be willing to honor any promotion in their shop rather than try to lock you into a blind buy at a show. When they ask you for a deposit at a show they are more interested in getting your money than you getting the proper look for your special day. A reputable and respectable business will always provide you with valuable service, selection and promotions everyday of the week. Going to bridal shows is a good idea to gather information and to briefly meet wedding professionals. However you should visit them in the store before you make any final decisions.

3. Do Consider ALL The Costs When Choosing A Tux Shop.

For most brides, the first inclination in searching for a formalwear provider is to pick up the phonebook, call around for prices, and base her decision on which one gives the cheapest price and the most bonus prizes. Don’t get me wrong, getting a great price and some nifty gifts is terrific, but to base your decision simply on that alone may mean some serious hidden costs you don’t realize until your wedding day, or the day you view the photographer’s proofs. For the most part, all tux shops these days offer some sort of promotion or discount price, but there are much more important criteria to rely on when placing your trust in the person who is going to have such a significant part in the memories of your special day. Who was it that said “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” Besides, while there really isn’t that big a difference in prices, there is a big difference in service.

4. Don’t Put The Tuxedos to The Bottom Of The Things To Do List.

Meet with your formalwear provider as early in the planning process as any of your other wedding professionals, your florist, your photographer, etc. Your formalwear provider should help you coordinate your style and color selections along with everything else. It will take more time than you can imagine to get all of the groomsmen in for their measurements, and the earlier you start planning the more time you have to make any necessary adjustments or changes to ensure the best possible service.

5. Do choose a formalwear shop that is close to the location of your ceremony for several different reasons.

A. In this day and age, it is quite common for many of the groomsmen and attendants to be traveling great distances. They send their measurements and arrive only one day or even just hours before the wedding. It is very important to have a second fitting to insure a proper fit. Thus, you don’t want to find yourself having to travel great distances if any last minute changes are needed.

B. We would suggest finding a shop that is along points of travel for your entire party, IE near interstate exchanges and airports depending on how and where they are coming from.

C. One person to consider in the whole process is the nice fellow or lady who graciously agrees to return the groom’s tuxedo, and in many cases the tuxes for the whole wedding party. Say the wedding gets over late on a Saturday and many of the guys are scrambling to get on the road or to the airport Sunday. One person (often one of the bride’s family members) will bear the responsibility of returning everything. For this reason, you want to choose a shop conveniently located for him or her, and especially for the benefit of this person avoid using stores located in “the Mall”. Imagine carrying several garment bags filled with tuxedo coat, pants, shirt, tie, vest, shoes, etc? I’ve been doing it for a long time and I know that I probably couldn’t carry more than 2 or 3 for any great distance. So forget about carrying 8 or 12 tuxes all the way across the lot from some distant parking spot, trekking through the Mall to the store, and let’s hope it’s not up a flight of stairs.

6. Don’t Go To A “Shop” Where Formalwear Is A Sideline.

Do make sure you choose a dedicated formalwear store. You want the most professional help for the most special day in your life, don’t you? Then why go to a place that does formalwear as a sideline? If you pick out the tuxes at some men’s store, imagine what could happen to your groomsmen when they go there to get measured. While they are there to get a tux, some other customer walks in to spend all sorts of money, hundreds or even thousands on suits, shirts and other accessories. Now who do you think is going to get the quicker, friendlier or prompter service from a salesman on commission, your guy renting a single tuxedo or the guy dropping wads of dough?

Go to a men’s store to buy a nice suit or sweater.
Go to a tailor to get custom made clothes or expert alterations.
Go to a dry cleaner to have your clothes cleaned.
Go to a bridal shop to get the perfect wedding dress and service.
Go to a professional formalwear shop to get the best and most thorough service for your Special event tuxedos.

7. Do Keep Your Sanity About Visiting All The Tux Shops In Person.

It is a good idea to do some preliminary research by using the phone and the Internet to do your initial checking around. Evaluate the level of knowledge and commitment to service of the providers before making wasted trips to different stores. Here is good outline for qualifying a tux shop:

How comfortable are you with the people answering your questions?
Can they demonstrate a proven track record of success?
Ask him, or her, to evaluate their level of the service.
Ask how the shop is supplied, and how often the quality of the merchandise is updated.
Ask how long have they been in business, and how long do they plan to remain in business.
Ask if they have testimonial letters, thank you cards, or even pictures of weddings they have done. Now, a good formalwear provider will certainly be proud to show you such, but don’t stop there.
Ask them about any negative experiences and what they did to rectify the situation. If they tell you they don’t have any, then I would ask again how long they have been in business?

8. Don't worry about your Groomsmen coming from out of town.

If you have groomsmen coming from out of town, it is not necessary for them to travel to your formalwear shop, or for it to be part of a national chain, for them to be measured. Your groomsmen can get complimentary measurements at most any formalwear store as an industry courtesy. Keep in mind though it is exactly that, a courtesy on the part of the shop. Have your guys ask nicely and be respectful of the person’s time and cooperation.

9. Do choose a formalwear provider who offers you a personal consultation by appointment.

Find a provider that is going to take the time necessary to present the many options available in formalwear and who will consult you on making informed decisions. This is another reason to avoid those big box, corporate mall stores who will leave you with a catalogue while they bounce around from couple to couple trying to collect orders. For the best in service, work only with an owner-operator Formalwear Specialist that is and on premise owner who is going to be available to help you choose your styles and who will be there when your wedding day comes.

10. Don’t Be Swayed By “Designer Names”

Do you know how many retailers are pushing brand names, trying to convince you that it is the reason you should pay more for your garment? I am here to tell you while some designers and formalwear houses have different levels of merchandise, it is important not to assume because you’ve heard of it that it is necessarily better. In fact, sometimes it is quite the opposite. It happens that a manufacturer can put the money into the ads and not the material. What many people do not also realize is that in many cases, the goods made for different designers, both heard of and the more obscure, are quite often manufactured side by side in some offshore plant.

11. Do Enjoy The Experience!

I know if every Bride and Groom follows this guideline in choosing their tuxedo shop, works with a true professional that takes pride in the way the wedding photos will look, gets great advice and service, then this will be one aspect of the wedding where you won’t have to sweat about all the small details.

Best Wishes & Cheers to you!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Anthony Commisso

Tuxego

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